A little about our mission...

Shades of Beauty by Zoey James mission is to empower women of all ages to find their inner beauty. 

Shades of beauty by Zoey James was started with a clear concept in mind. That was to help women find creative bra sets and be stylish but yet affordable. It started with Zoey James giving her own friends gifts at a monthly meet up. This would be the step into the world of Shades of Beauty by Zoey James, LLC. She would get the push from her best friends and co-founders to pursue the idea. That’s how Shades of Beauty by Zoey James was created and how they all became co-founders.